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Brand to hold global Snapchat event with actress on April 15.
April 13, 2016
By: Christine Esposito
Rimmel London has tapped British model and actress Cara Delevingne is now part of the Rimmel family. She will star in a range of advertising campaigns. “Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality,” said Johanna Bussinelli, chief marketing officer of color cosmetics at Coty. “ With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look.” On April 15, Rimmel will hold its first Global Snapchat press conference that will allow loyal fans and followers the opportunity to interact with the actress, using the #RimmelxCara hashtag.
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